Connecting
Digital Identity &
Biometrics to the
Decisions That Matter
We help financial institutions, fintechs, identity providers, and investors cut through vendor claims, evaluate biometric and identity verification performance, and navigate fraud, risk, and regulation with senior-led expertise.
Independent
Practitioner-Led
No Referral Fees
WHAT WE DO
Services Built Around Your Decision
01 | Content Marketing
Content That Technical Buyers Believe
Articles, posts and product messaging that explain the problem your product solves and hold up when an expert reads them.
BEST FOR
Identity verification, biometrics, authentication and fraud vendors selling to banks, fintechs and government.
OUR ROLE
We write or review each piece, check every technical claim, and tie it to a problem your buyers actually have.
02 | Technology Analysis
Know How the Technology Really Performs
A technical report and executive briefing that show where a product is strong and where it falls short, so you decide on evidence instead of claims.
BEST FOR
Financial institutions, fintechs, identity providers, vendors and investors.
OUR ROLE
We test document validation, face matching, liveness and injection attack detection, and assess nine areas from security and fraud to privacy and legal.
03 | Vendor Selection
Three Vendors That Fit, Without the Sales Calls
A confidential shortlist of three vetted vendors matched to your requirements, with no referral fees.
BEST FOR
Financial institutions, fintechs, identity providers, government agencies and investors.
OUR ROLE
We approach vendors anonymously under NDA, score them on nine dimensions from technology fit to product direction, and support your RFP, demos and proof of concept.
04 | Product Consulting
A Product Plan Your Engineers Can Build From
A roadmap, user journeys and engineering-ready requirements, so your team builds what customers need instead of reworking it later.
BEST FOR
Identity providers, financial institutions, fintechs and enterprises building identity into their products.
OUR ROLE
We shape your product strategy and roadmap, design the capture, verification and retry journeys, and write the requirements your engineers build from.
05 | Facial Biometrics
Face Checks That Are Accurate and Hard to Fool
Clear recommendations on capture, matching, liveness and deepfake defense, backed by independent benchmark data.
BEST FOR
Financial institutions, fintechs, identity providers, government agencies and investors.
OUR ROLE
We advise on image capture, 1:1 and 1:N matching, liveness, injection attacks, deepfakes and age assurance, using our own analysis of NIST FRTE results as evidence.
OUR STORY
Built by a Practitioner
Demystify Biometrics is a Las Vegas-based digital identity and biometrics advisory firm that connects complex identity technology to the practical decisions businesses have to make.
We were founded by Ashok Singal after leadership roles at Mitek and Mastercard spanning biometrics, document verification and risk assessment. Ashok is also an independent consultant to Biometric Update, where he writes industry analysis and interviews company executives, and he maintains an independent analysis of NIST face recognition results that informs our work.
Every engagement is senior-led, so the experience you hire is the experience you get.
