ABOUT US
Independent Advice From People Who Have Built Identity Products.
Demystify Biometrics is a Las Vegas-based digital identity and biometrics advisory firm. We work with financial institutions, fintechs, identity providers, government agencies and investors on the technology, vendor and product decisions that are hard to undo.
WHY WE EXIST
The Technology Is Only Part of The Decision.
Demystify Biometrics is a Las Vegas-based digital identity and biometrics advisory firm. We work with financial institutions, fintechs, identity providers, government agencies and investors on the technology, vendor and product decisions that are hard to undo.
WHAT WE DO
Five Ways We Help.
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Product Consulting
Your teams build it. We help them build the right thing.
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Facial Biometrics
From capturing the face to trusting the decision.
MEET DEMYSTIFY BIOMETRICS
Built On Experience.
Driven By Clarity.
Ashok Singal
Founder
Ashok is a product and technology executive with more than 20 years in digital identity, fraud prevention, authentication, financial services and commerce.
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At Mitek, he led strategy and execution for the mobile check deposit SDK, which scaled to more than 8,000 North American financial institutions and over one billion check captures. He also helped expand the company's portfolio into document verification, NFC authentication, facial biometrics and liveness.
At Mastercard, he helped build reusable digital identity capabilities that combine identity, phone, email, IP, device, behavioural and network signals for consumer risk assessment. He is an independent consultant to Biometric Update, where he writes industry analysis and interviews company executives, and he maintains an independent analysis of NIST face recognition (FRTE) results that informs our facial biometrics work.
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OUR TEAM
Senior-led, Built Around The Problem.
Ashok leads every client engagement. We bring in product, technology, biometric performance, AI and data science expertise from the team when the work calls for it, so you get direct senior access without paying for a large consulting team.
Mandeep [LAST NAME]
Chief Technology Officer
Leo [LAST NAME]
Chief Product Performance & Data Science Officer
Gema [LAST NAME]
Chief AI & Data Science Officer
Lasya [LAST NAME]
Chief Product Marketing Manager
Jenifer [LAST NAME]
Chief Marketing Officer
Meghna [LAST NAME]
Chief Operations and Customer Success Manager
INDEPENDENCE
Independent by design.
Our clients buy, build and invest in identity technology, so we're specific about how we stay independent:
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No referral fees, commissions or paid placement. Vendors can't pay to be recommended or shortlisted.
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Confidential, separate engagements. Information from one client is never shared with another.
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Disclosed relationships. If a vendor we're assessing for a buyer is also our client, we tell the buyer.
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Editorial separation. Our work for Biometric Update is separate from client work. No engagement includes coverage.