PRODUCT CONSULTING
Your Teams Build It.Â
We Help Them Build The Right Thing.
Identity products involve decisions across customer experience, technology, fraud, risk, security, privacy and business priorities. We work alongside your product, design and engineering teams on the strategy, customer journeys, requirements and roadmap, drawing on our own experience building and launching identity products.
The technology didn’t need to become more complicated. The experience needed to understand what was happening to the customer.
WHY IT MATTERS
Product Decisions Start With The Customer
Our founder, Ashok Singal, has run dozens of usability studies and customer research sessions while building mobile capture and identity experiences.
One lesson from mobile check deposit was deceptively simple. Customers sometimes placed a light-colored check on a light countertop, and the capture technology couldn’t find the check’s edges. The fix wasn’t a better algorithm. The experience was changed to detect the low-contrast condition and ask the customer, in real time, to move the check to a darker surface.
The same problems show up in identity journeys, such as glare on an ID card, a cropped document or a face in poor lighting. We find where customers struggle, then design the experience to help them succeed.
HOW WE HELP
Bridging Business and Technology
Business teams understand the problem. Vendors understand their technology. Engineering teams understand how to build and integrate it. Those perspectives don’t always line up.
We translate business and customer needs into product requirements, and technology capabilities and limitations into decisions your teams can act on.
When the technology needs deeper testing, our Technology Analysis service can support the product work.